In honour of the end of season 6, we’ve compiled some excellent Game of Thrones marketing stunts. Along with a solid social and physical media strategy to keep excitement levels high for the TV show by parent channel HBO, there… Continue Reading
A Russian organisation called Family Matters has used YouTube’s new 360 degree feature to focus on domestic abuse in a short but extremely effective video. Titled “Do not look the other way”, the video features text which wraps around the 360… Continue Reading
Online fashion retailer Lyst has sparked condemnation from animal welfare groups and social media users after launching its “Canine Collection” campaign, which people say is promoting dogs as fashion accessories. Introducing the Canine Collection! Be sure to compliment your summer outfit… Continue Reading
A four year old Resident Evil PR stunt has resurfaced in China – and sparked rumours which prompted an official Government denial to be released.
Gourmet Burger Kitchen ad pulled in January for “mocking” vegetarians and vegans.
Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading
Videogame producer Square Enix have caused a bit of amusement with a controversial Hitman marketing campaign.
We’re looking at the Clorox social media winter flu campaign today. Launched by the American-based cleaning product producers Clorox Co., the campaign has used social media not just for promotion, but for innovate pre-campaign research.
The most romantic day of the year is a perfect excuse for some top Valentine’s Day PR stunts. Here are some of our favourites from recent years.
The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading