Singer Cerys Matthews has recorded a song whilst travelling in four different electric cars which were converted into miniature recording studios to promote one of the unexpected benefits of electric cars – the reduced noise. The UK Government and electric car… Continue Reading
Positive Marketing Axe / Lynx Positive marketing has become a real trend of late, and for good reason. We’re collecting some of our favourites in this regular series. As if in response to our recent look at Dove’s famous “Campaign… Continue Reading
There’s been a real trend of late towards positive marketing. We’re collecting some of our favourites in this regular series. Launched in 2003, Dove’s “Campaign for Real Beauty” is a long-running worldwide campaign which “…aims to change the status quo… Continue Reading
There’s been movement within various industries and organisations to consider the approach of positive marketing principles, which take into consideration a wider scope of factors beyond the basics of a marketing campaign.