Social Media Trends for 2016 and Beyond – Part One

2016 isn’t very far away, so we’re looking in to some of the social media trends to look out for in the new year.

1. Easy to digest

Long-form content can be tricky for users to consume, especially whilst casually browsing. Campaigns that get to the point as quickly as possible, or make their message easy to understand makes it easier to comprehend them and for users to share.

 

2. Cross-Platform Archiving

One campaign can be delivered in many different ways across social media platforms. From Twitter to Facebook to Instagram; to the more traditional forms of marketing such as billboards, TV/film advertising and print, archiving your campaigns to build up a portfolio for your brand which users can easily access helps to build a strong online presence.

3. Connectivity

As explained above, intelligent use of cross-platform marketing and archiving is highly beneficial to any campaign. In addition to this, connectivity also means the connections between increasingly mobile society and individuals, which should also be considered for a truly impactful campaign.

4. Social consideration

As people and societies become more connected, the rise in “clicktivism” and general sharing of online information has been forcing brands to pay more than lip service to ethics. The rise of ethics and positive social consideration in marketing means that such principles shouldn’t come as an afterthought, and should be at the core of their campaign.

You can read more about marketing with a social conscience, read our article on Positive Marketing Principles.

5. Shoppable

A more connected internet means more opportunities to connect people to product. Commercial videos that lead to a shopping basket have been around for a few years now, but their popularity and use is ever-growing. Along with the design of such video getting ever more approachable, expect to see more of this trend in 2016 and beyond.

Part Two coming soon!

Oliver Connor

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