The Norwegian Heart and Lung Association (LHL) has caused quite a stir with its controversial print campaign which uses teddy bear dictators to alert parents to the dangers of dust which can cause and exacerbate asthma and allergies. The LHL… Continue Reading
Positive Marketing Axe / Lynx Positive marketing has become a real trend of late, and for good reason. We’re collecting some of our favourites in this regular series. As if in response to our recent look at Dove’s famous “Campaign… Continue Reading
This clever logo design went viral in the past few day when a happy accident caused literal sound waves.
The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading
Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the… Continue Reading
It’s time for one final look back at the previous year with these logo redesigns of 2015. From the clever to the controversial, 2015 saw a trend towards simplification in both graphical and typographical presentation. Here are some of the… Continue Reading
Opinium Research has released its list of top ten Xmas adverts of 2015. The festive advertising market is extremely competitive, with advertisers trying to outdo each other in entertainment and sentimentality to capture the Christmas spirit. More importantly, they aim… Continue Reading
In case you haven’t noticed, Xmas is just around the corner. For many people, the festive season is heralded by the beginning of Xmas advertising on the television, and for many that means the John Lewis Xmas advert. For decades,… Continue Reading
Clever logo design is all around us. Even everyday brand logos can have a twist that might not be obvious upon first viewing.
There’s been a real trend of late towards positive marketing. We’re collecting some of our favourites in this regular series. Launched in 2003, Dove’s “Campaign for Real Beauty” is a long-running worldwide campaign which “…aims to change the status quo… Continue Reading