Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the year ahead.
1. Be Mobile, Social and Up-to-Date
The power of social media is only enhanced by the power and availability of mobile technology. The current leaders are Twitter, Facebook, Pinterest, Instagram, LinkedIn, and the prospect of keeping up to date with all these channels as well as emerging networks can seem daunting. Solutions exist in platforms that allow you to link your social media accounts, leaving more time to work on the nitty gritty, though choosing one can be equally daunting – we’re going to investigate the best choices and report back. Watch this space.
2. Consider a Facelift
Is your website in need of more than an F5 refresh? Are you in charge of a campaign that’s starting to look a bit dated or faded? Is your website mobile-friendly and accessible? Sometimes a simple cosmetic facelift will suffice, but if you’re not in the habit of taking a step back and re-evaluating the basic visual elements of your presentation, now is a great time to get into the habit.
3. Archive, Document and Save
Documenting your processes not only gives you a handy archive to refer to, it can save you time and money, as well as avoiding misunderstanding between you, clients and co-workers. You can also create an archive for articles, webinars, contacts and other useful information that you may want to refer to in the future. We recommend Collectably and Pocket to avoid drowning in bookmarks.
4. Try Something New
Setting as little or as much time aside to experiment with new ideas with no expectations of instant success is a valuable way to try something new and opening yourself to inspiration from unusual sources.