Giant Monopoly Board Installed in London

Giant Monopoly Board in London

 

A giant Monopoly board was installed in London during the weekend of the 2nd to the 3rd of April as part of a “Monopoly in the Square” promotion for London Games Festival, which ran from the 1st to the 10th of April.

As a piece of experiential marketing, the giant board in London’s Trafalgar Square was pretty hard to miss, and people passing by were encouraged to play a round and take a tour of the important dates and events in the history of video games, which was depicted on the large board instead of the iconic Monopoly locations.

The final location, was of course, the London Games Festival, where the organisers celebrated the “games industry’s huge cultural and economic impact”.

Oliver Connor

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