Ambrosius Bosschaert the Elder’s painting, A Still Life of Flowers in a Wan-Li Vase (1609-10) was chosen as the image to grace the billboard outside the Gallery. Measuring 6.2 metres tall by 4.6 metres wide and weighing over 1,800 kilograms, it took over two days and 30 florists to create the installation. Flowers used included 6 tulip varieties, 4 varieties of peonies, 3 varieties of carnations, 6 varieties of freesias, 6 varieties of calla lily, and 5 varieties of roses. Over the course of the five days of display, the flowers were replenished twice, bringing the total number of flowers used to almost 53,000. The installation also had its own irrigation system to keep the flowers fresh.
The campaign also included a social media competition where people were encouraged to post photographs of the artwork with the hashtag #DutchFlowers.
You can see a video of the making of the living floral painting below.