Advertising is an increasingly difficult field of marketing – but with so many new ways to target and reach your consumer you would think it would be easier than ever. So why is this?
This amazing video explains why traditional and even online forms of advertising are becoming less and less effective.
Here’s the clue – there are now so many ways of advertising and so high a volume of adverts that consumers got better and better at filtering it out, meaning that only the cleverest and most engaging adverts even get noticed, and frequently they spend so much energy being entertaining that they fail to get across what the product is or what you should do about it!
Fortunately this video is as entertaining as it is educational, so give it a watch and let us know how you would get past the eight barriers to effective advertising in the comments below.