A good logo design is many things; eye-catching, instantly recognisable, simple and able to convey the brand it represents. A clever logo design ticks all those boxes, and adds a twist.
There are so many of these clever designs out there that we thought we’d regularly highlight some of the best.
The Guild of Food Writers
Designed in 2005 by London-based 300million (who went into administration in 2012), this fountain pen with spoon silhouette logo perfectly sums up the work of The Guild of Food Writers in a stunningly simple image.