Clever logo design is all around us. Even everyday brand logos can have a twist that might not be obvious upon first viewing.
Created in 2000 by Anthony Biles of the Turner Duckworth agency, Amazon’s logo is simple, clever and playful. The swooping arrow is both a smile and points from the letter A to the letter Z as part of Amazon’s “Everything from A to Z” mantra.
You can read the full fascinating story behind the design of this impressive logo here.