Clever Logo Design #03

Clever logo design is all around us. Even everyday brand logos can have a twist that might not be obvious upon first viewing.


clever logo design - amazon

Created in 2000 by¬†Anthony Biles of the Turner Duckworth¬†agency, Amazon’s logo is simple, clever and playful. The swooping arrow is both a smile and points from the letter A to the letter Z as part of Amazon’s “Everything from A to Z” mantra.

You can read the full fascinating story behind the design of this impressive logo here.

Oliver Connor

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