Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading
The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading
Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the… Continue Reading
Continuing with the analysis of social media trends in marketing for 2016, we have more insight for your consideration. If you missed out on part one you can read it here.
2016 isn’t very far away, so we’re looking in to some of the social media trends to look out for in the new year.
1/ Running out of budget before the launch! Last year there were over 42,000 new product launches, but the vast majority of these failed – why is this? It makes sense to get your product just right, but did you… Continue Reading
1/ Reciprocity Give first – people are motivated to return the favour. This is why free product samples are not just a good way to test a market or introduce consumers to new products, they actually increase their likelihood to… Continue Reading