Reebok have put a pop up gym in six bus stops in Colombia as part of their The Gym is Everywhere campaign. Installed by JC Decaux Colombia, the bus stops in Bogota and Cali were fitted out as a mini gym… Continue Reading
Singer Cerys Matthews has recorded a song whilst travelling in four different electric cars which were converted into miniature recording studios to promote one of the unexpected benefits of electric cars – the reduced noise. The UK Government and electric car… Continue Reading
A four year old Resident Evil PR stunt has resurfaced in China – and sparked rumours which prompted an official Government denial to be released.
The reactions to the new Instagram logo shows that nothing is more predictable than opposition to change.
Gaming and business website Gamasutra has hosted an extensive videogame April Fool PR analysis for promotional stunts pulled this year. ICO Partners‘ German PR Executive Thomas Reisenegger has analysed eight separate campaigns and constructed four case studies to produce an extensive report.
A giant Monopoly board was installed in London during the weekend of the 2nd to the 3rd of April as part of a “Monopoly in the Square” promotion for London Games Festival, which ran from the 1st to the 10th… Continue Reading
Citizens, marketers and more have a lot to say about the Rhode Island branding disaster.
Gourmet Burger Kitchen ad pulled in January for “mocking” vegetarians and vegans.
Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading
We’re looking at the Clorox social media winter flu campaign today. Launched by the American-based cleaning product producers Clorox Co., the campaign has used social media not just for promotion, but for innovate pre-campaign research.