Gourmet Burger Kitchen ad pulled in January for “mocking” vegetarians and vegans.
Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading
We’re looking at the Clorox social media winter flu campaign today. Launched by the American-based cleaning product producers Clorox Co., the campaign has used social media not just for promotion, but for innovate pre-campaign research.
The most romantic day of the year is a perfect excuse for some top Valentine’s Day PR stunts. Here are some of our favourites from recent years.
Positive Marketing Axe / Lynx Positive marketing has become a real trend of late, and for good reason. We’re collecting some of our favourites in this regular series. As if in response to our recent look at Dove’s famous “Campaign… Continue Reading
The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading
Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the… Continue Reading
It’s time for one final look back at the previous year with these logo redesigns of 2015. From the clever to the controversial, 2015 saw a trend towards simplification in both graphical and typographical presentation. Here are some of the… Continue Reading
Opinium Research has released its list of top ten Xmas adverts of 2015. The festive advertising market is extremely competitive, with advertisers trying to outdo each other in entertainment and sentimentality to capture the Christmas spirit. More importantly, they aim… Continue Reading
In case you haven’t noticed, Xmas is just around the corner. For many people, the festive season is heralded by the beginning of Xmas advertising on the television, and for many that means the John Lewis Xmas advert. For decades,… Continue Reading