Gourmet Burger Kitchen Ad Pulled
Gourmet Burger Kitchen ad pulled in January for “mocking” vegetarians and vegans.
Advertising
Going Viral
Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading
Controversial Hitman Marketing Campaign – Hit or Miss?
Videogame producer Square Enix have caused a bit of amusement with a controversial Hitman marketing campaign.
Clorox Social Media Winter Flu Campaign
We’re looking at the Clorox social media winter flu campaign today. Launched by the American-based cleaning product producers Clorox Co., the campaign has used social media not just for promotion, but for innovate pre-campaign research.
Top Valentine’s Day PR Stunts
The most romantic day of the year is a perfect excuse for some top Valentine’s Day PR stunts. Here are some of our favourites from recent years.
Teddy Bear Dictators Used in Norwegian Health Association Adverts
The Norwegian Heart and Lung Association (LHL) has caused quite a stir with its controversial print campaign which uses teddy bear dictators to alert parents to the dangers of dust which can cause and exacerbate asthma and allergies. The LHL… Continue Reading
The Power of Positive Marketing #02 – Axe / Lynx
Positive Marketing Axe / Lynx Positive marketing has become a real trend of late, and for good reason. We’re collecting some of our favourites in this regular series. As if in response to our recent look at Dove’s famous “Campaign… Continue Reading
Advertising in 2016 – Industry Analysis
The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading
New Year Marketing Resolutions
Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the… Continue Reading
Logo Redesigns of 2015
It’s time for one final look back at the previous year with these logo redesigns of 2015. From the clever to the controversial, 2015 saw a trend towards simplification in both graphical and typographical presentation. Here are some of the… Continue Reading