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Gourmet Burger Kitchen Ad Pulled

March 29, 2016Oliver Connor Leave a Comment

Gourmet Burger Kitchen ad pulled in January for “mocking” vegetarians and vegans.

Advertising, Marketing, PR controversial, failure, social media

Going Viral

March 16, 2016Oliver Connor Leave a Comment

Every marketer dreams of their campaign going viral. However, the recipe for viral success is almost impossible to replicate. The changing and unpredictable factors of taste and timing mean that going viral is nor an exact science. However, there are… Continue Reading →

Advertising, Marketing, PR, Tips social media, viral

Controversial Hitman Marketing Campaign – Hit or Miss?

March 7, 2016Oliver Connor Leave a Comment

Videogame producer Square Enix have caused a bit of amusement with a controversial Hitman marketing campaign.

Advertising, Experiential Marketing controversial, social media

Clorox Social Media Winter Flu Campaign

February 28, 2016Oliver Connor Leave a Comment

We’re looking at the Clorox social media winter flu campaign today. Launched by the American-based cleaning product producers Clorox Co., the campaign has used social media not just for promotion, but for innovate pre-campaign research.

Advertising, Marketing, PR social media

Top Valentine’s Day PR Stunts

February 14, 2016Oliver Connor Leave a Comment

The most romantic day of the year is a perfect excuse for some top Valentine’s Day PR stunts. Here are some of our favourites from recent years.

Advertising, Marketing, PR social media, valentines

Teddy Bear Dictators Used in Norwegian Health Association Adverts

February 9, 2016Oliver Connor Leave a Comment

The Norwegian Heart and Lung Association (LHL) has caused quite a stir with its controversial print campaign which uses teddy bear dictators to alert parents to the dangers of dust which can cause and exacerbate asthma and allergies. The LHL… Continue Reading →

Advertising controversial

The Power of Positive Marketing #02 – Axe / Lynx

January 30, 2016Oliver Connor Leave a Comment

Positive Marketing Axe / Lynx Positive marketing has become a real trend of late, and for good reason. We’re collecting some of our favourites in this regular series. As if in response to our recent look at Dove’s famous “Campaign… Continue Reading →

Advertising, Marketing positive

Advertising in 2016 – Industry Analysis

January 12, 2016Oliver Connor Leave a Comment

The only similarity between marketing and advertising in 2016 and marketing and advertising in previous years and decades is the constant need to re-evaluate your approach and to keep your finger on the pulse of current and emergent trends. What… Continue Reading →

Advertising, Marketing, Tips social media

New Year Marketing Resolutions

January 1, 2016Oliver Connor Leave a Comment
new year marketing resolutions

Happy New Year! 2016 is here, so we thought we’d make some New Year marketing resolutions influenced by current trends. Whether you’re making big changes or want to get into better habits, these resolutions give a good overview of what to consider for the… Continue Reading →

Advertising, Marketing, Tips New Year

Logo Redesigns of 2015

December 27, 2015Oliver Connor Leave a Comment

It’s time for one final look back at the previous year with these logo redesigns of 2015. From the clever to the controversial, 2015 saw a trend towards simplification in both graphical and typographical presentation. Here are some of the… Continue Reading →

Advertising, Logos, Marketing, PR New Year, social media

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