Charities often try to make an impact to get their message across, but can sometimes go too far. We’ve found 5 controversial charity campaigns which sparked concern not just for the issues raised, but for the way they were presented.… Continue Reading
Reebok have put a pop up gym in six bus stops in Colombia as part of their The Gym is Everywhere campaign. Installed by JC Decaux Colombia, the bus stops in Bogota and Cali were fitted out as a mini gym… Continue Reading
The National Gallery in London recently teamed up with Funny How Flowers do That to recreate a Dutch floral painting with real flowers. Ambrosius Bosschaert the Elder’s painting, A Still Life of Flowers in a Wan-Li Vase (1609-10) was chosen as the… Continue Reading
In honour of the end of season 6, we’ve compiled some excellent Game of Thrones marketing stunts. Along with a solid social and physical media strategy to keep excitement levels high for the TV show by parent channel HBO, there… Continue Reading
A Russian organisation called Family Matters has used YouTube’s new 360 degree feature to focus on domestic abuse in a short but extremely effective video. Titled “Do not look the other way”, the video features text which wraps around the 360… Continue Reading
Singer Cerys Matthews has recorded a song whilst travelling in four different electric cars which were converted into miniature recording studios to promote one of the unexpected benefits of electric cars – the reduced noise. The UK Government and electric car… Continue Reading
Online fashion retailer Lyst has sparked condemnation from animal welfare groups and social media users after launching its “Canine Collection” campaign, which people say is promoting dogs as fashion accessories. Introducing the Canine Collection! Be sure to compliment your summer outfit… Continue Reading
Billboards are literally a big way to get a marketing message across, and provide a great platform for clever and creative campaigns. Here’s some of the most creative billboard campaigns from around the world. The Economist A simple billboard with… Continue Reading
Gaming and business website Gamasutra has hosted an extensive videogame April Fool PR analysis for promotional stunts pulled this year. ICO Partners‘ German PR Executive Thomas Reisenegger has analysed eight separate campaigns and constructed four case studies to produce an extensive report.
A giant Monopoly board was installed in London during the weekend of the 2nd to the 3rd of April as part of a “Monopoly in the Square” promotion for London Games Festival, which ran from the 1st to the 10th… Continue Reading