Billboards are literally a big way to get a marketing message across, and provide a great platform for clever and creative campaigns. Here’s some of the most creative billboard campaigns from around the world.
The Economist
A simple billboard with a huge advertising impact – this billboard in the UK sensed when someone passed underneath and illuminated the lightbulb installed on it. The lack of any information except the name of the paper shows how much faith the advertisers and clients had in this creative billboard campaign.
Formula Toothpaste
This Indonesian campaign is an excellent use of space and maximising the impact a huge billboard can have. The physical construction and planning alone is impressive, but the simplicity of the image and the way it ties in perfectly with the “Builds strong teeth” tagline tips it over into the creative genius category.
Allstate Car Insurance
Not just a billboard, but almost an installation, this unforgettable image of a car dangling from the Marina Tower parking lot in Chicago will certainly make you consider the question posed by the billboard: “Are you in good hands?”.
Tylenol
This billboard in Toronto, Canada was part of a campaign which used the physical placement of its adverts in magazines and posters in clever ways to show how much pain a headache can be. For the billboard campaign, the placement of the wrecking ball creates an undeniable and unforgettable visual impact. You can see the other adverts and the original concept sketch of the designer, Colin Winn’s, here.
Nationwide Insurance
Whilst at first glance, this may look like a promotion for paint, this striking campaign from the USA is actually for insurance as part of Nationwide’s “Life Comes at You Fast” campaign. It’s impossible to ignore and harder to forget.
